Our “Best Practices Content” series is designed to help you understand the challenges of creating content and provide a sustainable program strategy. From the initial planning stage for a digital signage network it is very important to understand the viewing audience. The key is in understanding how to motivate them in the given environment or ecosystem where the message is being delivered.
Based on industry best practices as defined by the Digital Signage [Trade] Association, guidelines are offered for the treatment of advertising, day parting, templates, editorial copy and short vs. long-form segments. Recommendations are given for forming and implementing a content plan. Additionally, the series shows how to enhance the brand experience, using your system to do employee training and more. Understanding dwell time and the importance of average visits per month in relationship to messaging is covered. Examples of how to create a well-planned and balanced playlist, crucial in the overall effectiveness are given.