Below is what our customer generation services all includes and an overview of the process we follow.
The first step of our service involves meeting with the business owner to understand their needs, business background and scope of the proposed project. We use this meeting to determine if there is a fit between our services and the business' needs. We cannot help all business, but for most we can be of assistance to help generate new customers. Pending we feel there is a fit, we will draft a business context and a product/service position for your business to ensure we properly understand the fundamentals of your business model. In this meeting, we will also verify we understand your goals for the project and agree on the compensation for the project. Following this, we will move onto the second stage of the project: analysis.
In the analysis stage, business context, business imperatives, branding, targeting and positioning are researched and discussed to ensure Profitworks has a proper understanding of your business.
Integrated Sales & Marketing Plan Development
This step includes developing and presenting a comprehensive sales and given your goals, product(s) or service(s) you are selling, selected target market(s), your positioning and the findings from the analysis stage. Once the plan is approved, the project moves to material development.
Sales & Marketing Material Creation
The development of sales and marketing materials begins first by conducting a research survey with your existing customer base. This allows us to gain further understanding of your business, target market gather insights to the potential success of sales & marketing ideas. Following this research, development of the selected sales and marketing materials begin and continue throughout the execution phase, making tweaks, improvements or additions as necessary.
Sales & Marketing Execution
This step is where the client starts to see actual results. At this stage, execution of the agreed to sales and marketing initiatives begins. This could include things such as meeting with prospective new customers to close a sale, direct mail campaigns, email campaigns, online advertising, cold calling, networking, holding of events, SEO or any relevant sales and marketing activity that will generate new customers. The scope of the project really depends on the needs and desires of the client, as well as what makes sense, given the integrated sales and marketing plan. What is appropriate depends on the given product or service and the target market. Throughout the execution, sales and marketing initiatives are analyzed and constant testing/experimentation is performed to improve the results of all initiatives. In all activities we execute, we work to increase the value of the customers brand (by increasing awareness and delivering a consistent message) in a manner that will have long-term benefits.
Tracking & Reporting
Tracking and reporting occurs during the entire execution phase. This constant monitoring aids in identifying successful tactics and improving those tactics for even better results. This tracking and reporting is done on a weekly basis, which keeps the business owner informed of the projects' results weekly. Tracking & reporting is also done to determine which tactics and activities are the most successful. Once highly successful tactics are recognized, it allows for the option to apply more resources to the best tactics. By doing this, results are amplified, generating a higher amount of new customer revenue and providing stronger return on investment results. This tracking is also used to determine what new business Profitworks has generated for your business as you only pay Profitworks for the new business generated. If we don't produce results, you don't pay us.
The final step of the process is evaluation. At the conclusion of a project or at a predetermined set date a report and presentation is delivered highlighting the results and what was learned. From this point the project can either conclude, continue with execution, or be modified.