Lighting Research

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Address: 5-434 Hazel St , Waterloo N2L 3P8, ON

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About Lighting Research

Marketing Research Services. We help you to: develop new ideas, products and services; test your product in new markets; measure the level of satisfaction with your current services; identify prospects with higher probability of buying your product; find data to segment your market; get insights about beliefs, attitudes and purchase intentions of your prospects; evaluate the impact that your advertising campaigns have on your target market. We conduct Online Interviews, IVR Interviews, Mall intercepts, Personal Interviews, Focus Groups, In-depth Interviews, Observation Studies. Between other analytical services, we offer: frequency analysis, descriptive statistics, cross tabulation, variable dependency analysis, means comparison, correlation measurement, linear regression analysis, conjoint analysis (for new product development), cluster analysis (for market segmentation), logistic regression (to classify prospects into groups), perceptual mapping (for product positioning).


Opening hours

Mon - Fri
Sat - Sun

Payment options

Visa, MasterCard, American Express, Cash

Products & services

: Online Interviews, Data Analysis, Questionnaire Design, Linear Regression Models, Conjoint Analysis, IVR Interviews, Personal Interviews, Discriminant Analysis, Omnibus, Correlation Measurement, Factor Analysis (Summarize Data), Logistic Regression (Classification), Perceptual Mapping (Product Positioning), Cluster Analysis (segmentation), Variable Independency Analysis, Cross Tabulation, Frequency Analysis, Causal Research, Mall Intercepts, Mystery Shopping.

: Advertising Evaluation, Competitive Intelligence, Price Analysis, Consumer Insights, Customer Loyalty, Product Positioning Studies, New Product Development, Ideas Generation, Market Segmentation.

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