Innovative market intelligence & strategic planning services

By: Fathom Insight  09-12-2011
Keywords: Strategic Planning, market intelligence

Managing Information

Get the most from your market intelligence dollar through strategic investments and sound knowledge management practices that enable efficient use of information. Examples of our services in this area include:

  • Information audit and discovery
  • Gap analysis and needs assessment
  • Budgeting and planning
  • Research project management
  • Vendor management and procurement
  • Employee training

Generating Insights

Our analysis practice empowers you to fully leverage your market intelligence resources to capitalize on growth opportunities and competitive advantage, target marketing spend, and reduce time to sale.  Examples of our services in this area include:

  • Market opportunity assessment
  • Competitive analysis
  • Customer profiling
  • Win/Loss analysis
  • Industry reports
  • Brainstorming workshop design and facilitation

Strategic Planning

Strategic planning process support is available to assist your team in setting workflow, defining priorities, winning staff commitment, preparing employees and realizing your corporate vision. Examples of our services in this area include:

  • Strategic planning framework and process
  • Strategic planning workshop design and facilitation
  • Program planning and development
  • Strategic plan documentation
  • Go-to-market readiness solutions

Keywords: market intelligence, Strategic Planning