Value Added Services are the primary revenue drivers for Telcos as connectivity become ubiquitous. The selection of service providers, business discussions related to sourcing the service, deployment architecture, and solution implementation have become intensive activities for Telcos in the last few years as they strive to increase subscriber counts and reduce churn. The activities are non-value added when compared against the main value proposition that Telcos deliver to their customers.
Clochase's iVAS™ Solution Framework is focused on removing these non-value added activities and allows Telco product and marketing managers to focus on customer centric activities. The iVAS™ Solution Framework is built around three main elements which have been designed to address specific activities: platform; catalogue of services; and customer intelligence tools.
The iVAS™ Solution Framework provides a consistent delivery and implementation methodology for Telcos seeking to support both wireless and broadband connected users. In the current environment, Connectivity is King: whether wireless or connected via broadband, users are increasing their demands for on-line access to services and features. The plug-and-play nature of VAS service deployment within the iVAS™ Framework allows Telcos to focus on activities designed to improve subscriber experiences and not on solution deployment.