As technology evolves at an increasingly rapid pace, it is important for arts organizations to develop their skills in database management and their knowledge of software potential. In many organizations, the tracking and input of data into the database is left as an afterthought, often given to rotating interns or itinerant volunteers, resulting in inconsistencies in the data, and essentially unusable data for determining audience / member / donor / supporter / sponsor profiles.
It is essential that organizations start thinking of their statistical data as “smart data,” similar to the way they use their financial data as a planning tool for management. The threat of inefficient knowledge of software and how to use it to its fullest capacity limits organizational ability to move forward.
Young Associates can help you take the necessary steps to properly manage data now, to avoid major problems in the future that could impede productivity.