Understanding Canada's current electricity challenge:
Our primary methods of electricity generation are harming the environment.
Fossil fuel-based power generating facilities—that use coal, oil or gas—are a leading source of carbon dioxide, the primary greenhouse gas linked to climate change.
Fossil fuel-based electricity production is also a major source of pollutants, including nitrogen oxides and sulphur dioxide (precursors to smog), particulate matter (which gives rise to respiratory disease), heavy metals (mercury, lead, cadmium) and carcinogens.
Large hydro can have a detrimental impact on local ecosystems if it involves substantial damming. And, nuclear energy creates radioactive waste for future generations to have to manage.
Bullfrog's green electricity option
Across Canada, our electricity comes exclusively from regionally sourced wind and hydro facilities that have been certified as low impact by Environment Canada under its EcoLogoM
program—instead of from polluting sources like coal, oil, natural gas, and nuclear.
Wind power is among the cleanest sources of energy available, producing no emissions that contribute to air pollution or greenhouse gases. EcoLogo-certified low-impact water power must meet a range of environmental criteria to achieve this standard. For example, all electricity from EcoLogo-certified hydro facilities must be generated in a manner that does not adversely impact the environment and protects against biodiversity loss.
Bullfrogpowering your home or business with green electricity is easy. You continue to draw electricity from the grid—just as you always have—and Bullfrog's generators inject renewable electricity onto your local or regional grid to match the amount of power your home or business uses.
When you choose Bullfrog Power's green electricity, you
- Support the development of new, renewable generation in Canada
By voluntarily paying a premium for green power, you're creating market demand for more renewable power supply. Several new wind projects have been commissioned in Canada since Bullfrog's launch to meet the demand of the growing community of bullfrogpowered homes and businesses—and more will be developed as the number of bullfrogpowered customers grows.
- Reduce the reliance on fossil fuels
By displacing fossil fuel-based electricity with renewable power on the electricity grid, you help green your local grid and reduce society's dependence on fossil fuel-based power sources.
- Support regionally sourced electricity
Bullfrog's emissions-free electricity is sourced from generators located as close to the regions in which our customers live and work as possible. Regional sourcing helps clean the air in your part of Canada—and advance your regional renewables industry.
- Retain the right to the environmental benefits
For every MWh of clean, renewable electricity that is produced and injected onto the grid, a corresponding Green Electricity Certificate (GEC) is created to represent the positive environmental benefits (such as the emissions reductions) associated with producing that green power. When you choose Bullfrog Power, we ensure that GECs are retired on your behalf, preventing double counting of the benefits and giving you the right to retain the environmental benefits.
- Choose certified and audited green electricity to confirm that as much green electricity has been injected onto the grid as our customers have used, and that we have retired all emissions credits related to customer contracts.
Across Canada, Bullfrog Power's green electricity is sourced exclusively from regional wind and hydro facilities that meet—and in most cases exceed—Environment Canada's EcoLogoM standards for renewable energy. EcoLogo is Canada's most widely recognized and respected multi-attribute environmental certification mark. Among other standards, it ensures the facilities are emissions free and have a minimal impact on the ecosystem and local community.
- Send a strong message about the importance of renewable electricity
Your decision to become bullfrogpowered sets an example for friends, neighbours, business leaders and policy makers, and sends a powerful message that new renewable energy is important to our environment and our economy. The more people who demand clean, renewable power, the stronger the message.
- Support green electricity that has the endorsement of leading environmental groups
Bullfrog Power has earned the support of leading environmental and health groups, including WWF-Canada, the Pembina Institute, the David Suzuki Foundation and the Asthma Society of Canada. Many of these organizations also choose Bullfrog Power for their own facilities.