Toronto Print Broker » Industry-Related Links

By: Toronto Print Broker  09-12-2011
Keywords: Print Broker, Digital Devices

Toronto Print Broker » Industry-Related Links

Digital devices are everywhere these days. The statistics are staggering and seem to be growing by the minute. If you are plugged in to any of the tech related blogs out there; or even turn your TV on these days, you are bombarded with info about how quickly the digital device market is growing. So it’s easy to see why popular print page layout programs are integrating new options to allow designers and production specialists the opportunity to publish their content across multiple mediums. has integrated many of it’s Flash publishing elements into the latest versions of . has also followed suit with new features in QuarkXPress 9 that allow content creators to publish their documents directly to digital devices. You can read more about about these new features of QuarkXPress 9 via their press release .

So what does this mean to the print designer? It may mean that you are asked by your employer to repurpose your print project to a digital device. It may also mean the opposite in that you may need to take a file with digital content and reverse engineer it for print. Whatever the case may be, there are obviously some key things to keep in mind. Some of these include:

    - Making sure you are working in the correct colour space. Digital devices work in RGB, traditional print uses CMYK. Make sure all your embedded or linked images along with your document colour space is all in the appropriate space for it’s end use.
    - PrePress RIPs will not know how to handle any back-end source code so be wary of this!
    - Reformatting may be necessary. Traditional print design is very different from interactive design. Some principles stand, others don’t. Layout, fonts, colour palettes, etc. may all need to be adjusted based on the end-use of your content.
    - Any links to video content in your interactive document will need to be replaced with images and as a good print designer will know, screen captures from the video will not be enough!
    - Speaking of resolution, if you need to reverse engineer a digital document to a print one, make sure you have enough pixels to get you by. 300dpi is the standard – stick to it.

Whatever the case may be, designers who specialize in either print or interactive design will probably be asked (if they haven’t already) to step outside of their comfort zone. Traditional page layout programs are making these lines blurred even more given each and every software update. Please, PLEASE remember to check and double check your documents to ensure they are designed properly for the subsequent processes that will follow. It will only take a minute but it will save time, money and efficiencies in the long run.

Keywords: Digital Devices, Print Broker

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