By: The Peregrine Agency  09-12-2011
Keywords: Improve Organizational Performance, Portfolio Investment Strategy

Continuous improvement, cost containment and attracting and retaining qualified talent capital are key issues that organizations face when marketing, communicating and leading in a Knowledge and Digital Economy. Without an effective means in place to tap into the collective mindset of an organization’s people, clients, customers and vendors, an organization may risk losing its competitive advantage if intellectual capital is unmanaged.


The Peregrine Agency

we believe meetings and events provide an interactive and open environment where information is shared and innovation is born. When leveraged effectively and efficiently, meetings and events build intellectual capital and improve organizational performance and profitability.

Our goal is to help organizations create an event portfolio investment strategy that supports the CEO’s vision and goals. Through

Event Portfolio Alignment

, we look at an organization’s meeting and event investment. Our Agency’s Framework,

Strategic Event Alignment©

, analyzes the effectiveness and efficiency of an organization’s portfolio of events to determine appropriate investment allocation.

Event Effectiveness (outputs) – how meetings and events fit in with an organization’s business goals:

Align (Event Portfolio with Business Goals)

Measure (ROV and ROI)

Design (Content and Physcial Space)

Event Efficiency (inputs) – addresses best practices, travel and hospitality cost consolidation and data centralization of an organization’s event portfolio investment:


Change Management


Keywords: Improve Organizational Performance, Portfolio Investment Strategy

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