Green Group - Intelligence In Energy & Environment

By: The Green Group  09-12-2011


Organization and management of resources across all delivery channels including proposal preparation ensuring that all work is performed to successfully complete projects within the defined scope, quality, and time and cost constraints. detailed interim and post-program reporting and results analysis.

Investigation of public opinion regarding current issues and public attitudes, utilizing focus groups, surveys, omnibus, advanced analysis, and program evaluation. Research may be conducted to specific poll requirements or integrated as a program component to measure and maximize campaign effectiveness.

Design and delivery of effective advocacy and government relations campaigns based on technical knowledge, in-depth understanding of political and legislative processes, and broad-ranging media relations experience.

Identity development: Creation of sales, marketing, communication and advocacy materials: Design in all media including audio, video, print, online and outdoor; Precision copy writing combines with creative innovation to deliver clear, convincing messages.

Expert definition of target audience demographics. Intimate knowledge of the national media landscape combined with extensive purchasing experience to produce campaign plans that integrate a variety of media to efficiently reach all our target audiences.

Planning and implementation of communication strategies that deliver the right kind of media coverage required to effectively convey key messages. Comprehensive media monitoring that demonstrates campaign effectiveness. Analysis, and identification of any additional media opportunities.

Creation of mutually beneficial relationships with organizations. Establishment and maintenance of strong links to stakeholder groups. Differentiation between relationships that require cultivation to be productive and those that will yield immediate rewards. Tracking of the interaction and progress made in building robust stakeholder networks.