The Archer Group Inc

By: The Archer Group  09-12-2011
Keywords: Marketing, Public Relations, Marketing Materials

The Archer Group Inc. represents your company with the highest level of integrity, building long-term and positive relationships for you with your target market.


  • Attend and exhibit at travel trade shows (WTM, ATTA, Discover Africa, PURE, etc.)
  • Meet with travel agents & tour operators on a one to one basis - both those whom you have a pre-existing relationship and those whom with you have no current relationship
  • Represent you within the industry – travel industry road shows, conferences, etc.
  • Develop and organize agent/tour operator fam trips
  • Communicate with agents & tour operators on a regular basis to assist them in "closing" sales with clients


  • Create, execute and distribute comprehensive marketing materials (including brochure, property sales sheets, website, client mailings, etc.)
  • Create, execute and distribute electronic newsletters and bulletins - sent to all agents, operators, individuals and press
  • Conduct educational & marketing webinars that are offered to all agents, operators, individuals and press
  • Assist agents and tour operators with development of their marketing materials which represent you.
  • Create and execute print advertisements and trade show materials

Public Relations

  • Liaise with public relations agency
  • Meet and conduct interviews with media (radio, television and print) as required
  • Participate in public speaking engagements at events and key trades shows
  • Distribute regular press releases to trade and travel media in conjunction with PR agency
  • Develop key relationships within the industry


  • Do annual comprehensive reporting based on information provided (bednights, revenue, comparative analysis, top clients review)
  • Do annual industry reporting (analysis of year, forecast for year ahead, trends, etc.)

Keywords: Marketing, Marketing Materials, Public Relations