Social Media Tools for Guerilla Marketing, Word of Mouth

By: Sysomos  09-12-2011
Keywords: Marketing, Social Network, Marketing And Sales

As a word of mouth marketer, you face two major challenges: identifying key influencers - the bloggers, journalists and social network participants driving the conversations in different demographic and geographic sectors, and engaging these people to maximize the impact of your marketing and sales strategies.

Sysomos provides the insight to do continuous and automated social media monitoring, which is more effective, less expensive and less time-consuming than human analysts. This lets you quickly identify the people driving the conversations, understand who they are, their interests and their authority/relevance relative to your brand and products. You can then engage with key influencers to build, nurture and manage relationships.

Our technology automatically provides authority and reach scores for key influencers based on a variety of factors such as inbound links, social bookmarks and comments. In identifying these people, we take into account their authority and relevance. Sysomos lets you engage with key influencers by delivering details of their online profile, social media activity, and their influence within communities and networks so you can effectively deliver and manage product and brand messaging.

Once you seed your messaging on the Web, we provide measurable metrics such as reach and how many people are engaged. These metrics include sentiment, popularity over time, trends, competitive comparisons, share-of-voice charts, real-time monitoring, and geo-demographics. Our unique InfluencerSet feature lets you focus the metrics on identified groups of key influencers, as opposed to measuring the entire social media universe.

This graphic shows the three key steps of a typical WOM marketing campaign, and how Sysomos assists in the process along the way.

Keywords: Marketing, Marketing And Sales, Social Network

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