As a word of mouth marketer, you face two major challenges: identifying key influencers -
the bloggers, journalists and social network participants driving the conversations in
different demographic and geographic sectors, and engaging these people to maximize the
impact of your marketing and sales strategies.
Sysomos provides the insight to do continuous and automated social media monitoring, which is more
effective, less expensive and less time-consuming than human analysts. This lets you
quickly identify the people driving the conversations, understand who they are, their
interests and their authority/relevance relative to your brand and products. You can then
engage with key influencers to build, nurture and manage relationships.
Our technology automatically provides authority and reach scores for key influencers based
on a variety of factors such as inbound links, social bookmarks and comments. In
identifying these people, we take into account their authority and relevance. Sysomos lets
you engage with key influencers by delivering details of their online profile, social media
activity, and their influence within communities and networks so you can effectively deliver
and manage product and brand messaging.
Once you seed your messaging on the Web, we provide measurable metrics such as reach
and how many people are engaged. These metrics include sentiment, popularity over time,
trends, competitive comparisons, share-of-voice charts, real-time monitoring, and geo-demographics.
InfluencerSet feature lets you focus the metrics on identified groups of key influencers, as
opposed to measuring the entire social media universe.
This graphic shows the three key steps of a typical WOM marketing campaign, and how
Sysomos assists in the process along the way.