Pet Industry Services

By: Spitfire Global  09-12-2011

  • SWOT Analysis (Strengths, Weaknesses, Opportunities, Threats)
  • Category / Business Trend Analysis and Implications
  • Advertising Assessment
  • Research Optimization (Quantitative and Qualitative).
  • R & D Process Improvement
  • Joint Venture Planning / Acquisition Partner Searches
  • New Product Launches
  • Special emphasis on North American Markets
  • Business Growth Strategies
  • Channel Strategies
  • Exporting (to Europe)
  • Importing (from Far East, Mexico)
  • Hands on role in account presentations
  • Broker and Rep Agency introductions

Spitfire Innovation Modules 2010

'Show Me the Basics'
The 'Innovation Download': An onsite New Product seminar

'Dry Well creatively. We need Innovation ideas!'
Trend Flag Raising': Spitfire will review a category and identify promising Trend Flags to monitor, so you innovate earlier & smarter, and so you better expect what competitive innovation may head your way

'Competitive innovation SWAT analysis'.
'Competitive Innovation Recap': We will conduct a review of your competitors innovation history, identify the Innovation Strategy they use, and even hypothesize their probable next steps in innovation.

'Critical path decisions; need to know if I'm on the right track!
'Custom Innovation Brainstorm and Assessment'. We evaluate your company's innovation track record, specific ideas in the Innovation Funnel against Consumer need, and Channel presence & plans.

'Internal Innovative Strategy evaluation'
'Deep Dive Innovation Nurturing'. An extended (multi-month) Partnering process to add, refine, prune or redirect innovation ideas in your company's Innovation Funnel

'Consumer Profiling'
Ensure your new products are better accepted by consumers, and new product forecasts are more organized and accurate, and that your launch sequence invests company resources more responsibly- optimizing sales efforts, customer service, Production, Inventory and Packaging. We review the innovation's positioning and refine it, improving its chance for success, given the roles that different retail channels play, their acceptance of innovation, and the type of consumer they are targeting.