Entertainment – Spafax

By: Spafax  09-12-2011
Keywords: Entertainment Products, Media Sales, Inflight Entertainment

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Spafax is a leading specialist in custom inflight entertainment (IFE) services and branding.

The key to a successful branded entertainment campaign is to showcase the inherent brand value of your media products and deliver results from a variety of consumer touchpoints.

Why choose Spafax?

We give you results.

We see your customer’s experience with your brand as part of a strategic “cycle” that helps you connect with them – and stay connected. This is what we call our Entertainment Cycle™ and it’s our unique expertise.

Through our trademarked approach, we identify media “touchpoints” when consumers are most receptive to targeted messaging. A magazine, for example, is a powerful tool – but complementing it with extended branded entertainment products can make it even more relevant, tangible and meaningful to your customers – and to advertisers. By simply creating a website with exclusive and archived content, links to information, advertiser and partner sites and to your own website, a magazine brand extends itself into the digital realm giving your customers new entry points into your media and into your brand.

Branded entertainment and media is an influential and effective marketing strategy. Our goal is for your customers to engage with – and be entertained by – your brand.

Ann Willis, Managing Director, Entertainment

Our business model

Spafax operates on three distinct business models:

Individual Service Model

Airline pays for time and resource for specific service.

Outsourced Department Model

“Virtual” IFE department handles all services from content selection to delivery on behalf of the airline.

Integrated Media Management Model

Spafax also handles your media sales using revenue to pay substantially towards the cost of an airline’s IFE spend.

What we can do for you

The best way to communicate your brand values is through branded content. Spafax provides clients with a full branded IFE service: from the moment the idea is conceptualized to the day it is featured on the aircraft.

Our Entertainment Cycle™ will keep you connected with your customers at all touchpoints with your brand. The Spafax model builds visibility, heightens awareness of products, services and activities and helps to create an overall positive “aura” around our clients’ brands.

We understand the end-user, how to engage them in dialogue and how to bring forward your brand’s objectives through content. Working together with you, we create custom media products that:

  1. Build brand awareness
  2. Separate your brand from your competitors
  3. Communicate vital information
  4. Retain and reward your customers
  5. Reach your target market
  6. Integrate your marketing efforts
  7. Provide value and return
  8. Position you as a visionary industry leader

Keywords: Entertainment Products, Inflight Entertainment, Media Sales,

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