Content Gap Analysis
SEO Strategist, SEO Consultant & SEO Expert
Search Engine Optimization, Search Engine Optimisation, content marketing
This is why we perform competitive analysis in SEO programs isn't it? We know where we want to rank so we look at those keyword areas to assess successful rankings and how they may have rose to the top. What better place to look for content ideas than at your competitors?
Now before you send the content recon team into the competitor sites, we have to know what we're looking for. You simply don't want to walk-through the competitor site and say, they have a blog, they have an FAQ section or they have an article database. We aren't solely looking for content gaps between our sites, but gaps for content that works.
content gap analysis
, content marketing
, Search Engine Optimisation
, Search Engine Optimization
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