Saffer Services

By: Saffer  09-12-2011

“ The battle of store brands is based on shoppers”

Integrated Services Include

♦             Media Planning and Buying

♦            Corporate Identity

♦              Digital Strategy and Creative

♦             Retail Communications

♦             Advertising

♦             Research and Shopper Strategy

♦            Advanced Analytics

♦            In-Store POS

♦             Promotions and Events

♦             Mobile Strategy

♦             Social Media

Core Capabilities

SHOPPER INSIGHTS:

♦           Situation analysis

♦           Shopper Research

♦           Customer satisfaction studies

♦           Segmentation studies

♦           Attitude and usage studies

♦           Advanced analytics and data modeling

♦           Brand audits

♦           Loyalty program effectiveness audits

PATH TO PURCHASE RETAIL STRATEGIES:

♦          From full-scale corporate strategy and business unit strategy development to tactical recommendations

♦          Solutions in weeks, rather than months

♦          Shopper marketing programs

♦          Product, store and brand positioning

♦          Merchandising and integrated marketing  strategy

CREATIVE RETAIL COMMUNICATION:

♦           Integrated Communications including

♦           Television, print radio, flyer media and creative production

♦           Social media, Digital and mobile media strategy and creative development

♦           Online and in-store video production

♦           Branding and design

♦           In-store merchandising