Customer Relationship Management - A Foundation

By: Prodigm  09-12-2011
Keywords: Sales Reporting

  • Problems with co-ordinating your communication with customers
  • Difficulty with sales reporting and co-ordination of sales opportunities and prospects
  • Client enquiries and problems are not getting processed fast enough
  • Your customer base is eroding
  • You are losing market share
  • You feel disorganized and insecure about data and who can access it
  • You are not getting the feedback you need from your sales force

CRM is a key management tool for effective development of your critical company asset. Your customers and prospects are the tangible results of all of the investment you make and have ever made, in sales and marketing. Managing that asset effectively means dealing effectively with your customer’s projects, ensuring that you understand your customer’s needs and aspirations and always being sensitive to the various ways that one customer has unique challenges that everyone in your organization needs to be responsive and considerate towards. Your management and conversion rate of sales opportunities provides immediate feedback for your competitive position and highlights the effectiveness of your sales process and marketing positioning. It is the nexus of all information and the security control around the use and dissemination of that information.

Keywords: Sales Reporting

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