The celebrations were just wrapping up on news of PHD having been named Strategy’s Media Agency of the Year for 2010, when lo and behold … we’re celebrating again.
At last night’s 11th annual Media Innovation Awards, PHD offices in Toronto and Montreal spent much time, in between sips of bubbly, making a bee-line to the podium.
PHD/Touché!PHD combined to take away a total of 11 awards (more than any other agency) including 5 Gold, plus Best of Show for the “Natural Source of Comfort campaign” for the Quebec Milk Producers.
And in an interesting twist, our two offices each won Gold in the Integrated Campaign category.
The breakdown looks like this:
Best of Show – Quebec Milk Producers
Gold – Integrated Campaign (Quebec Milk Producers)
Gold – Integrated Campaign (Unilever Becel)
Gold – Traditional Out of Home (Quebec Milk Producers)
Gold – Fast Moving Consumer Goods (Quebec Milk Producers)
Gold – Social Media (Auto Trader)
Silver – Television (Unilever Becel)
Silver – Branded Content (Unilever Becel)
Bronze - Fast Moving Consumer Goods (Unilever Becel)
Bronze – Charity/Public Service (Quebec Health Ministry)
Bronze – Other Digital (Quebec Milk Producers)
These great achievements are not only a testament to the creative spirit and rigour that exists inside PHD, but also a further demonstration of the power of collaboration that exists between our great clients, creative agency stakeholders, and media outlet partners.
Given that speeches were outlawed last night, we wanted to send a special shout out today to our friends at Quebec Milk, BBDO , Astral, CBS, TVA, Rythme FM, Unilever, CTV, Radio Canada, Transcontinental Publishing, 7 Jours, Auto Trader, John Street, Mosaic, Quebec Health, LG2, Canoe, doyoulookgood.com, and BV Media.
All played a vital role in winning these awards, and so we send along our sincerest thanks.