Today, Sympatico and MSN announced their split.
Both will begin operating independently as of tonight at midnight!
For Sympatico.ca, the change is part of a three-year agreement in which Sympatico.ca and Microsoft will continue to exchange traffic while allowing Sympatico.ca to benefit from greater editorial independence and advertising flexibility. Sympatico.ca will continue to leverage Bing as a search engine and offer Windows Live Hotmail and Messenger inventory to Canadian advertisers.
All of our popular content channels that 6.8 million Canadians have come to know and love such as Celebedge.ca, Fashionism.ca, InMusic.ca, Sync.ca, Push.ca and others, will remain available exclusively via the Sympatico.ca portal. In addition, we announced the launch of four new portal channels today: Autos, InMovies.ca, YourMoney.ca and Best Health, a Reader’s Digest publication.
For MSN.ca,the change will be a simpler and more connected online experience for consumers and advertisers. Publically available on September 1st, 2009, MSN.ca will deliver the latest information relevant to Canadians including breaking news, sports scores, gossip, entertainment, and much more—all within a Canadian context and from the experts who know the topics best. As well, MSN.ca will introduce the unique ‘signed-in’ experience of using Windows Live™ Hotmail®, and Bing.ca embedded into the homepage.
Microsoft Advertising now provides a multiplatform digital solutions helping connect with consumers across popular digital touch points including Windows Live™ Hotmail, Windows Live™ Messenger, Windows® Mobile, Xbox®, Microsoft® Media Network, Bing.ca and now, the all-new MSN.ca portal.
The PHD digital folk await patient to see the traffic numbers adjust to the changes. The separation ends the #1 placement and nobody is quite sure who will take the podium.
Who do you think will become #1?