Content Development

By: Pinched Head  09-12-2011
Keywords: Elearning

Great content matters. No matter how sophisticated the technology or flashy the presentation, boring and irrelevant content is, well, boring and irrelevant.

As an eLearning services company, we advocate the development of custom content as a means to improve the relevancy of your employee and customer training. Most of us have sat through courses that teach us how to use business software that is central to our jobs only to find that we still don't know how to use it to do our jobs. With custom solutions, you can target the training to the individual learners so they don't just learn how to use the software, but how to use it within the context of their own work.

At Pinched Head we use many different tools and technologies to get the job done such as HTML, Flash, XML, Lectora, Articulate Presenter, ProForm, Adobe Captivate, Camtasia Studio and many others depending on your needs and preferences but we always keep in mind that the quality of the content is the key to good elearning.

Custom Content

We design and develop learning content that is interactive, multimedia-based, and adjusted to the different learning styles of the users. We can develop complete courses, tutorials, simulations or snippets of learning to support technical and soft-skills development within your organization. Here is a list of elements we use to bring the content to life:

  • video

  • audio lectures or sound bytes to explain concepts

  • graphical demonstrations that illustrate new ideas

  • simulations

  • blogs

  • wikis

  • assignments, quizzes, exams, or practical application examples

Development Process

The big acronym in eLearning circles is ADDIE. It describes an orderly design process consisting of five phases:

  1. Analysis - the training requirements are gathered and assessed.
  2. Design - detailed storyboards, user-interface and content is determined.
  3. Development - the creation of the learning materials occurs during this phase.
  4. Implementation - the materials are made available to the users.
  5. Evaluation - the effectiveness of the training materials is evaluated.

At Pinched Head, we do ADDIE with a twist by including rapid prototyping as part of the design phase and doing a limited pilot before making the material available to all users. Prototyping enables us to test the effectiveness of the content and interface with users early in the process. Based on user feedback, we can revise the design and address any technical issues before developing the entire solution.

Our designers and writers can proceed more efficiently because they know what the program is capable of doing. With all of the major technical issues resolved, developers can focus on assembly of the media components.

Keywords: Elearning

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Services Overview

Our specialty is in cutting through the jargon to help you understand when to use eLearning and to make an informed choice about content development and delivery options. Our team consists of highly skilled project managers, instructional designers, content developers, writers and creative artists who all want to ensure your success.


Requirements Gathering

We believe eLearning initiatives should have the same rigor and control as successful software projects, and that requirements gathering is fundamental to this success. Using industry best practices, we can lead a session with your team to define the initial scope and requirements for the eLearning project. Preparation of High-level Requirements Document. Preparation of User Interface Prototype. Scoping Meeting with Main Stakeholders.