Event Strategy & Marketing| Nth Degree, Inc

By: Nth Degree  09-12-2011
Keywords: Event Marketing, Event Strategy



Whether you are creating a new event, redefining your event or enhancing a successful program, Nth Degree offers strategic and marketing services designed to support your corporate event marketing goals.

Event Architecture

  • Define event type that best meets your communication objectives and audience needs
  • Structure agenda and content delivery to address unique audience preferences with sensitivity to industry, job function, seniority level and generational differences
  • Consult on achieving right balance between you and the goals of your sponsors and your attendees.
  • Determine program goals and target audiences

Pricing Strategy

  • Benchmark competitive or similar event pricing models
  • Recommend appropriate discount strategy by registration date, category, group, bundling, etc. to drive desired participant behavior
  • Model scenarios to facilitate pricing decisions

Event Brand Development

  • Facilitate and manage work sessions with internal and external stakeholders to achieve broad input and buy-in
  • Define and document brand personality, audience demographics and psychographics, brand voice and visual expression
  • Develop creative concepts that visually communicate the brand personality and voice

Audience Acquisition

  • Define the right audience: segment and profile participants: attendees, exhibitors, sponsors, speakers, host company employees, press
  • Deliver the right message: create a communications plan and message matrix targeting each audience
  • Encourage the right action: inform, engage and motivate each audience to act in a way that supports the event registration and revenue goals
  • Execute the communications plan on brand, on message, on time and on budget


  • Establish metrics of competitive events and benchmark against key competitors
  • Design measurement strategy
  • Collect data from attendees, exhibitors, sponsors, speakers, host company employees, press and/or others as defined in the measurement strategy via session evaluations, printed or electronic surveys, intercept surveys, focus groups, advisory boards, and/or polling
  • Organize data across sources by relevant topic areas, evaluate findings and recommend initiatives for program planning and improvement

Event Strategy

  • Provide ongoing consultation to respond to new circumstances and opportunities (change in corporate strategy, budget cuts, acquisitions, new opportunities, etc)
  • Shepherd event planning and improvement processes to ensure decisions are guided by event goals and enhanced by continual innovation

Keywords: Event Marketing, Event Strategy

Contact Nth Degree

Email - none provided

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