Campaign Management | MergeRX

By: Merge Rx  09-12-2011

Execute a tactical campaign using our campaign management and track and manage results locally. MERGE Rx allows your organization to easily manage all of your campaigns. Managing marketing campaigns efficiently requires that you have control over creative content so that you can easily store, access, and reuse your creative and marketing materials. Creative managers can have all the creative content stored in a central repository for easy access, reuse, and distribution.

MERGE allows you to manage all the key details centrally and in a controlled fashion.

  • MERGE Rx allows you to manage multiple campaigns
  • Campaigns can be integrated and managed via the web
  • Web Forms and CRM records can be managed centrally
  • Easily segment web and campaign activity

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Rather than attempting to plan activities through multiple disparate systems, MERGE Rx allows for a common platform to work with your organization's agency or other outside stakeholders to plan and manage events. With the time to market so long and the time before the drug becomes a generic so short, organizations need to maximize the impact in that time period.


Solutions | MergeRX

Access the market through non-rep driven channels - For organizations looking to diversify their marketing approaches, MERGE Rx offers a robust e-channel platform that allows a brand to address multiple customer segments and provide unique value add applications for each customer segment.


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By dividing your market into distinct subsets that behave in the same way or have similar needs, you can segment your message more effectively so that your organization can generate a higher response rate to your campaigns. Faced with an increasingly difficult operating environment, pharmaceutical companies are seeking ways to establish close and sustainable relationships.