By: Medianetcentral  09-12-2011
Keywords: Public Relations, Knowledge Management, Editorial Calendar

Reference Service
MediaNetCentral's Reference Service is intended for organizations simply looking to keep their media contacts current. This service allows you to replace your printed media directories with an online, searchable resource that is always up-to-date. The Reference Service allows you access to media contacts, media outlets and Editorial Calendar listings.

Knowledge Management
To achieve a competitive edge today, the Public Relations industry can't rely on yesterday's ways of managing media information. Public Relations organizations need to harness the full power of their collective media knowledge to fuel their ability to execute campaign strategies more quickly and effectively. To create a profitable, media-focused organization, PR professionals need to make better use of media information and deliver higher levels of media coverage.

By subscribing to MNC's Knowledge Management service, PR professionals can build targeted media lists from our in-depth profiles on thousands of Canadian web, print and broadcast outlets across all industries.

Each outlet profile includes outlet name, address, phone number, fax number, e-mail, URL, contacts (advertising & editorial), language, category, sub-category, media type, media sub-type, circulation, and an editorial calendar (where available). Our informative media contact profiles are complete with name, address, title, covered topic, personal phone, fax, e-mail and preferences (when provided).

In addition, MediaNetCentral provides a centralized repository for Canadian publication's editorial/advertising calendars. Each calendar opportunity can have publication closing date, advertising closing date, issue focus and contact person.

Subscribers also get the ability to capture and share media knowledge and insights across their entire organization for strategic competitive advantage. Using our workgroup-enabled technology, organizations can collaborate on media list content and share media lists with workgroups or the entire enterprise. In addition, communication with the media can be captured and made available to everyone in the organization.

Keywords: Editorial Calendar, Knowledge Management, Media Lists, Public Relations,