Loyalty Programs, Strategy, Management & Planning

By: Loyalty Management Group Can  09-12-2011

Respected Loyalty Program Pioneers

We provide expert guidance on all aspects of loyalty program management, including organizational structure, process design, marketing, customer care, rewards administration and finance.

LoyaltyOne helps organizations implement and manage the full range of loyalty solutions, from standalone proprietary programs to multi-partner coalitions. Clients benefit from our depth of experience as the operator of Canada's premier coalition loyalty program – the pioneering AIR MILES Reward Program, with over 10 million Collector accounts in more than two-thirds of Canadian households.

The power of putting the two brands together is enormous. - President & CEO, AMEX Bank of Canada

We've also created AIR MILES My Planet, the world's first national environmental incentive program, in which consumers can earn or spend reward miles on eco-friendly products and services and share green information online. And we've launched AIR MILES for Social Change, which partners with government agencies, energy utilities, transit authorities and NGOs to shift consumers toward healthier and more sustainable lifestyle choices.

Any innovative strategy we pursue benefits from – and broadens – the remarkable scope of loyalty capabilities across LoyaltyOne. And now we're exporting those capabilities abroad, providing strategic counsel, structural design, operational planning and business development support to loyalty program partners in dynamic markets around the globe.

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