Loyalty Customer Analytics, Consumer and Market Research

By: Loyalty Management Group Can  09-12-2011
Keywords: Customer Insights

Experts at Putting Insights into Action

LoyaltyOne's groundbreaking work in advanced analytics has been one of the cornerstones of our success - whether focusing on loyalty programs, retail shoppers or consumers generally.

In every area of our business, we use customer insights derived from sophisticated data analysis to help LoyaltyOne clients build engagement, drive sales growth and boost profitability.

Insights gleaned from data analysis are helping create more targeted offers. – President, Canadian Operations, Le Groupe Jean Coutu A team of more than 75 analysts and researchers supports our loyalty program clients, applying finely honed skills in statistical analysis, market research, spatial analytics and program performance measurement. These specialists draw on a wealth of consulting and client-side experience to deliver consumer and market intelligence you can act upon – whether it's nuanced customer segmentations, GIS-based guidance on retail locations, or more relevant content and offers to boost response, engagement and profitability.

LoyaltyOne is also a global leader in the emerging field of shopper-based analytics. Using comprehensive fact based purchase data, our experts work with high-volume retailers to improve marketing and merchandising, identify opportunities for growth and foster collaboration among all partners in the retail process. By combining detailed segmentation with rigorous analysis of pricing, assortment and promotions, we help retailers and manufacturers shape more effective strategies targeting their most valuable shoppers.

As with all LoyaltyOne capabilities, we match the scope and pace of shopper analytics to your specific needs. Validating our shopper-focused analyses with hands-on retailing and manufacturing experience, we help you make more informed and profitable business decisions – achieving not just tactical wins but long-term strategic gains.

Keywords: Customer Insights

Contact Loyalty Management Group Can


Print this page

Other products and services from Loyalty Management Group Can


Relationship Marketing, Program Development & Management

SVP, Card & Retail Payment Services,BMO Bank of Montreal Our relationship marketing capabilities also include a full-service creative agency with unmatched loyalty experience. Fluent in every area of marketing communications, our loyalty marketing agency develops campaigns aimed at delivering immediate results while building long-term relationships.


Loyalty Programs, Strategy, Management & Planning

Clients benefit from our depth of experience as the operator of Canada's premier coalition loyalty program – the pioneering AIR MILES Reward Program, with over 10 million Collector accounts in more than two-thirds of Canadian households. We provide expert guidance on all aspects of loyalty program management, including organizational structure, process design, marketing, customer care, rewards administration and finance.


Solutions | LoyaltyOne

We help you build greater customer loyalty through strategy, insight,creativity, knowledge and experience. Fully customized solutions, from standalone programs to multi-partner coalitions. Expert counsel in all areas of loyalty, program-focused or enterprise-wide. Relevant and effective customer communications.


Customer Loyalty Strategy and Consulting

For more than two decades, the global industry has turned to our COLLOQUY organization as a central resource for publishing, education and research on loyalty trends, opportunities and best practices. Providing in-depth guidance on all aspects of loyalty strategy, LoyaltyOne consultants design and develop solutions for customer-focused clients around the globe.