Customer Loyalty Strategy and Consulting

By: Loyalty Management Group Can  09-12-2011
Keywords: Marketing, loyalty marketing, Customer Insights

Global Leaders in Loyalty Strategy

Providing in-depth guidance on all aspects of loyalty strategy, LoyaltyOne consultants design and develop solutions for customer-focused clients around the globe.

Our experts help unlock the full potential of your customer base with loyalty initiatives that are tailored to your brand and to your specific business goals. We start by distilling your current challenges down to a few fundamental questions.

Nothing we'd ever done had produced that kind of marketing lift for the company. - Senior Marketing Executive, Shell Canada For instance, how can you optimize and extend the reach of your existing loyalty program? Or how can you create a new program that fits your target market? Should you build a standalone program or share costs and benefits with other partners in a loyalty coalition? And for those looking beyond programs: How can you achieve true enterprise loyalty, broadening your focus from products and channels to apply customer insights across every area of the business in pursuit of sustainable growth?

To provide the answers, we've brought together some of the keenest minds in loyalty, building a diverse team of veteran practitioners who've sharpened their knowledge and skills in demanding client-side roles. They carry on a tradition of objective strategic counsel that's been helping create loyal customers for Fortune 1000 brands since 1981.

LoyaltyOne's reputation as a leader in loyalty strategy is backed by a broader commitment to independent, authoritative thought leadership. For more than two decades, the global industry has turned to our COLLOQUY organization as a central resource for publishing, education and research on loyalty trends, opportunities and best practices.

The annual COLLOQUY Loyalty Summit gathers industry leaders to discuss current trends and future challenges in loyalty marketing around the globe. And the peer-judged COLLOQUY Loyalty Awards recognize innovation in enterprise loyalty across all major business sectors worldwide.

Keywords: Customer Insights, loyalty marketing, Loyalty Strategy, Marketing,

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Other products and services from Loyalty Management Group Can


Loyalty Customer Analytics, Consumer and Market Research

These specialists draw on a wealth of consulting and client-side experience to deliver consumer and market intelligence you can act upon – whether it's nuanced customer segmentations, GIS-based guidance on retail locations, or more relevant content and offers to boost response, engagement and profitability.


Relationship Marketing, Program Development & Management

SVP, Card & Retail Payment Services,BMO Bank of Montreal Our relationship marketing capabilities also include a full-service creative agency with unmatched loyalty experience. Fluent in every area of marketing communications, our loyalty marketing agency develops campaigns aimed at delivering immediate results while building long-term relationships.


Loyalty Programs, Strategy, Management & Planning

Clients benefit from our depth of experience as the operator of Canada's premier coalition loyalty program – the pioneering AIR MILES Reward Program, with over 10 million Collector accounts in more than two-thirds of Canadian households. We provide expert guidance on all aspects of loyalty program management, including organizational structure, process design, marketing, customer care, rewards administration and finance.


Solutions | LoyaltyOne

We help you build greater customer loyalty through strategy, insight,creativity, knowledge and experience. Fully customized solutions, from standalone programs to multi-partner coalitions. Expert counsel in all areas of loyalty, program-focused or enterprise-wide. Relevant and effective customer communications.