Daktronics Sports Marketing, (DSM), is a service division of Daktronics specializing in raising advertising and sponsorship revenue for colleges, universities, high schools, municipalities and teams from all sports to fund new and amazing technology from Daktronics.
Work with just one company on every aspect of your project - from equipment selection to sponsorship sales to installation and training.
Our Marketing Approach
DSM utilizes a five-phase approach with each of its partnerships.
- Evaluation of market and facilities
- Create a system design to meet the customer needs, enhances the facility and maximizes revenue potential.
- Contract sponsors
- Install video & scoring technology
- Implement contract fulfillment services to ensure that sponsor expectations are being met throughout the partnership
One of DSM’s strengths is creative and innovative system and concourse design. Our in-house creative design staff focus on facility enhancements that maximize revenue potential for the sponsors while creating an exciting entertaining environment for the fans and the athletes. This all translates to a great opportunity for businesses and corporations to get great sponsorship value.
As a part of Daktronics, DSM is in a unique position to incorporate the latest product developments from the world’s leading designer and manufacturer of electronic scoring and display technologies. DSM incorporates the latest Daktronics technologies into its marketing platforms and creative designs to provide the best possible solutions for fans and sponsors.