Karen Luttrell Communications
A promotion audit with Karen Luttrell Communications is a good way to assess your current marketing program and identify opportunities for improvement. As an experienced and objective marketer, Karen can work with you to review your marketing practices and materials and ensure you have the right tools in place to achieve your goals.
A marketing strategy starts with an analysis of your position within the larger marketplace and a definition of your value proposition and goals. In contrast, a promotion audit assumes you have those elements in place already. The promotion audit focuses on implementing effective promotion tactics. It looks in detail at the specific marketing materials and processes you have in place to generate leads and make sales. Karen guides you through a series of questions, and reviews your materials and processes. Then she generates a report that outlines which best practices you are already following and which ones you could implement to help you generate more revenue.