Insights Consult

By: Insights Consult  09-12-2011
Keywords: Historical Performance

Insights Consulting provides the necessary breadth and depth of database marketing services. We mine and analyze customer data and historical performance to create actionable insights with ultimate goal of increasing ROI and customer satisfaction scores.

We will help you to get to know your customers. Customer profiling is like a roadmap with all driving instructions and all required signposts. Clear path to GREAT results.


Know Your Customers

• Customer base analysis
• Segmentation by value or profitability
• Identification of the most profitable customers

Demographic Profile

Behavioural Profile

Communication
Responsiveness

• Age, Gender
• Geography
• Income

• Tenure, Usage Trends
• Product/Service Mix
• Predictive Scores, LTV

• Response to marketing programs, channels, tactics
• Customer Care Relationship

Keywords: Historical Performance