Web sites are an integral part of an organization's operations. Web sites are no longer a collection of static graphic and text content pages. Today's dynamic business sites are used to actively promote companies, services and products, deliver information, manage transactions, facilitate communications, deliver services and automate business processes.
To effectively facilitate communications between the company and its internal and external clients, site content changes must occur quickly - daily, hourly, or even minute-by-minute.
This need for rapid change in today's dynamic business sites makes it impossible for the entire content production and revision process to rely on one or two people. Companies can no longer depend on internal or external developers to update their website information. Complexity and speed have created the necessity os a solution that allows teams to effectively manage web content and applications.