Imagination | Our history

By: Imagination  09-12-2011

Nothing is impossible.

Born in 1978, Imagination was the product of Gary Withers’ love of theatre and his belief that with the right team of people working side-by-side, nothing is impossible. With storytelling at the heart of our approach, we brought together architecture, design and content to create corporate theatre as we know it. From that foundation, we pioneered brand experience in the marketing, financial, retail and digital sectors.

Our stories are now as much about listening as they are about telling. With the digital platform at the centre of all of our lives, we continue to develop jaw-dropping creative that is fully accountable - to the bottom line and to people who want to interact with brands on their terms.


Other products and services from Imagination

09-12-2011

Imagination | Digital

All integrated across physical and digital spaces to ensure the conversation flows as relevantly as possible. Those conversations have the power to engage if they add value. Digital experiences allow brands to participate with people. They turn communications into conversations.


09-12-2011

Imagination | Advertising

Our team of planners, creatives and account leaders uses its deep understanding of existing channels and innovative methods of engaging people to deliver communications experiences that inform and entertain. Mass media is now a micro part of a communications plan.


09-12-2011

Imagination | Brand Insight

Our Brand team works with you to get to the heart of your brand, its stories and how to tell them across channels.


09-12-2011

Imagination | How we do it

We call it Liberating Creativity and it delivers incremental business value and personal engagement in ways that have helped some of the biggest brands in the world find new strategies for success and growth. Liberating Creativity: integration beyond the expected.


09-12-2011

Imagination | Experiential

Our integrated approach offers strategically-driven ‘gate to gate’ event programmes, delivered by a unique planning, creative content and production management team. Events fulfil our desire for community; people participate in a moment that articulates shared values, renews belief and builds business. The sensory nature of live communication makes it the most direct channel of engagement.


09-12-2011

Imagination | Retail

We develop visual concepts; translate them on screen and into three dimensions; programme and build; train and evaluate - towards engaging the senses and facilitating the sale. Shopper research and benchmarking help us understand your consumer. Retailing is about experiences on-line and in line.