Innovative Strategic Planning - The Ambition Process

By: Ideaction  09-12-2011

The Ambition Process focuses on the development of innovative strategies. Canada Post, insurance companies, banks and investment banking firms have used the Ambition Process to develop strategies and new directions. In this scenario a version of the Ideaction process is used by the senior executive team to develop:
  • sound understanding of the environment and the boundaries
  • a wide range of possible alternatives for the issues facing the organization, and
  • a range of strategies to address the various facets of the issue.

What types of organization does it apply to?

The Ambition Process can be used by any type of organization from start-up to large, established leaders in their market. The only difference is the amount of resources and the time dedicated to the project

Key benefits:

  • Structured and customized planning.
  • Powerful analysis of the current internal and external situation using simple and effective tools to get wide participation throughout the organization.
  • Powerful strategy development tools and processes to understand the gaps and how to resolve them.
  • Flexible process that maintains the executive control but enables the participation of managers, staff, customers and suppliers when appropriate.

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Public Speaking

Claude has spoken to association conferences and to organizations on many topics relating to innovation and the challenges attached to creating sustainable innovative organizations. Claude Legrand is a sought-after public speaker whose engaging style and profound knowledge of innovation and organizations can entertain and deeply impact his audiences. Claude was the keynote speaker at our 2006 Canadian Reinsurance Conference.


Innovation Readiness Audit

It also clearly defines the type and level of innovation you should aim for, identifies how it can be integrated effectively with other initiatives and recommends necessary action steps for implementing innovation in a way that's realistic for your work environment.



Ideaction can design a customized innovation process to help your organization diagnose the core drivers of the problem, ask the right questions, and then apply the 4-step Ideaction process to develop innovative and practical solutions. This program is particularly effective for issues that have already been "beaten up" by the organization many times and where innovative solutions have become the exception.