Mindshare - The Global Media Network - branded entertainment

By: Ibm Agency - Mindshare  09-12-2011

We are specialists in creating, commissioning and controlling branded entertainment, sports and partnerships to achieve our clients' business objectives.

Our independent advice is part of our overall brand planning expertise. It's a strategic process that is always reinforced by rigorous insight and evaluation techniques, reflecting our conviction that so-called ‘associated marketing' demands just as much accountability as traditional channels.

Recently we have created original programme content for our clients, working closely with our colleagues at GroupM Entertainment to manage its creation and distribution. 

In a fragmenting media landscape, Mindshare offers great insight, creative solutions, commercially sound rationales and project management that have seen the Ford brand re-engage our target markets through a host of branded content solutions with measurable returns.

Mark Simpson
Director, Marketing Communications
Ford of Europe

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