Mindshare - The Global Media Network - analytics

By: Ibm Agency - Mindshare  09-12-2011
Keywords: Marketing, marketing campaigns

We give our clients the tools to maximise the effectiveness of their marketing campaigns and, in turn, to take decisions that build their businesses and increase their profitability.

We work with them to create an environment within their company that is conducive to these aims by:

  • deploying the right people and creating the right organisational structure
  • building an information framework that is consistent and useful
  • extracting insights from data that are easily transformable into action
  • providing tools for prompt, accurate decision-making
  • ensuring that the information they rely on always remains relevant.

In doing so we rely on three key factors, the effectiveness of which we have repeatedly demonstrated:

  • globally scalable and efficient processes that enable us to manage vast amounts of disparate data
  • advanced analytics, including market segmentation, effective portfolio management, total marketing optimisation across all media, brand valuation and equity modelling
  • Live, a web-based portal that gives our clients access to the latest business performance and marketing information.

Getting organised and auditing our clients' activity are just the first steps; our mission is to help them make good decisions all of the time.

We are a global organisation faced with global challenges. We chose Mindshare for their business acumen, their footprint and their people. Without doubt, Mindshare and Live have helped create an accountability culture and raise the visibility of marketing and our effectiveness as a corporation.

Mark Stephens
Global Marketing Effectiveness Director
Motorola Mobile Devices.

Keywords: Marketing, marketing campaigns

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