While we create many types of different items for our clients - making
toys from scratch is a big playful passion of ours.
Toys amaze people. Packaging your brand in an eye catching, fun form always
gets a reaction. It's this ability to surprise and delight that leaves a
lasting impression with clients.
To learn more about our custom toy creations, read on. or skip ahead by
picking a link below.
Our clients tell us that their unique toys always turn heads and create
delight. That’s because:
Toys are engaging and playful. Each time your customer picks
up their toy, it creates another deep brand impression.
Toys are provoking. They cause prospects to interact and react.
Toy branding goes deep. Your marketing messages and brand
are embodied in every part of the finished product: the toy, its name,
<how it’s used>, and in the packaging.
Toys are collectable. The toys we create are designed to be
played with over and over, and displayed forever.
We can create just about anything – but we never create just anything.
Each custom toy is designed from the ground up with your marketing messages
Turning your marketing into a fun, playful promotional product –
the kind that stays in your prospect’s hands, on their desk and in
their mind - takes innovation and creativity. And we pack lots of both into
everything we make.
Classic toys are immediately recognizable because they’ve dominated
pop culture for decades. We’re able to play off almost any classic
toy, turning it into an interesting new creation for our clients that tap
into the instant recognition with their customers and builds on it.
If you imagine creating your own custom “Mr. Potato Head”,
“Scrabble”, “Slinky”, “Legos”, “Gi-Joe”,
or “Barbie Doll”, we’ll take inspiration from its form,
playability and functionality to create a brand new toy, just for you. Note
we’ll never copy a classic outright. Instead, we’ll reinvent
it with a fun twist based on your brand and your message.
Since each toy we make together is completely customized, we have the ability
to choose its functions and capabilities, depending on your needs and goals.
While some toys we create are meant solely for display purposes, most are
playable. They move, rotate, bend, stack, stick, hang, roll, talk, jump…
you get the picture!
We’ll strategically choose the best materials for your toy, its
uses and its user.
Colors are always chosen with care to suit the toy, its package and
Your toy packaging is as strategically designed and manufactured as the
toy itself. We can provide all design and copywriting services, or act in
a supporting role for you and your creative team.
Different types of packaging we’ve created for our clients include:
Custom designed blister cards
Clamshells / full blisters, including re-sealable varieties
Custom printed polybags
Clear acrylic display boxes
Packaging Finishing Touches
We can customize the final packaging and finishing steps down to the smallest
detail so that your toys are right on target. This includes options like:
Direct mail - creating complete direct mail pieces, tightly integrating
the toy and mailer box
Trade shows - customizing the package and/or toy so it’s easy
to wear or carry around a trade fair floor
Retail options - including common retail product options like hang
tabs or dangling tags, UPC codes, stickers, and point-of-sale displays
Marketing literature - including reply cards, brochures and sales rep
business cards either attached to, inside, or as part of the packaging
While we can create between 1 and 1 million toys, there are a few things
to keep in mind:
As with anything, the fewer toys we create at one time, the less cost
effective pricing becomes
For reasonable pricing, we prefer to create toys in the 1000’s
of units and up
The toys we create together will have an impact. Usually the uses and
demand for the toys is greater than our clients anticipate. For budgeting
purposes, it’s better to make more toys at once than