Custom Action Figures Manufacturer - Custom Dolls by Happy Worker

By: Happy Worker  09-12-2011

Manufacturing Action Figures & Custom Dolls with Happy Worker

Just The Basics

Happy Worker manufactures retail quality custom action figures. Each order of custom dolls we make are designed and fabricated from scratch to best suit our client’s needs – as well as those of their fans and collectors.  We’re passionate about great design and getting all the little details right.

Just the Basics

They’re collectible, heroic, playful, and cool. Custom action figures and custom dolls are mini tributes that bring brand celebrities, creative characters, corporate mascots and business heroes to real toy life.

Happy Worker is a unique toy and gift manufacturer. We help companies, brands, agencies and organizations create custom action figures, custom dolls, designer vinyl figures and figurines. But we don’t make just any “old” toys…

The custom figures we make stand out for their innovative designs and retail quality. We strategically create each order of figures so they become lasting brand collectibles and treasured desk keepsakes.

Together with our client-partners like Yahoo!, Tucows, McAfee, Safeco, and Merrill Lynch, we’ve created exciting marketing results through the toy superpowers of collectible dolls and action figures.

In Brief
Custom Action Figures

Custom Action Figures
designed to concept/character, size, shape, and colors

Design Options
sculpted design, paint colors, accessories, materials, packaging

Creation Timelines
20 - 26 weeks from concept to delivery

varies based on size, number of joints, detailing, packaging and production order

Recommended Starting Quantities
5,000+ 6-inch action figures (or) 2,000+ designer vinyl figures

What Happy Worker is Passionate About
Originality & Creativity. Client and Fan Happiness.
Great Design, Great Quality and Great Toys.

Creation-to-Delivery for Custom Action Figures

Creating and producing new orders of collector quality action figures or figurines normally requires 20 to 26 weeks to design, prototype, manufacture and deliver. Some custom figures that have complex designs or that mix different materials or production techniques can take a bit longer.

Faster delivery timelines may be possible depending on the figure and current production capacity. To achieve shorter production schedules often review & approval stages are minimized and additional “rush” charges will apply.

Order Quantities
Ideal Order Sizes of Custom Dolls and Custom Action Figures

Happy Worker normally manufactures action figures in the thousands of toys at a time. Our recommended production quantities are 2,000+ toys for custom designer vinyl figures and vinyl dolls, and 5,000+ toys for plastic action figures and custom dolls. We have experience with large complex projects and can readily support orders in the hundreds of thousands to millions of action figures.

Orders less than 2,000 figures - please note:
We put the same details, time, and effort into each new figure, regardless of project size. So the fewer toys we make the less cost effective pricing becomes. This is because the creative and pre-production investments such as design, prototyping and molds are spread over a smaller number of figures.

Setup & Per-Unit for Custom Action Figures

Pricing for custom dolls and action figures varies based on:

  • Figure size
  • # of Accessories and joints
  • Painting and detailing
  • Packaging
  • # of toys created at a time

Most orders of action figures we produce in quantity are priced at wholesale prices, or typically two-thirds to half of what the figure’s suggested retail price would be if they were sold at retail stores.

Budgeting for custom action figure orders includes two parts:

  • Per-unit (Per action figure)

As a general pricing guideline, most 6-inch action figures with accessories range between $6/ea and $12/ea in quantity, while pricing for mini figures (less than 4 inches high) can range from $4/ea to $8/ea, or less in the hundreds of thousands or millions of figures.

Design, sculpting, prototyping, tooling and molds are normally on top of the per-unit pricing, and can range from the mid thousands to tens of thousands depending on figure design, number of figures developed at the same time and project complexity.

Mini Marketing Superheroes

Often we’re asked to create collector action figures as toy tributes to all kinds of professionals. We’ve created toy superheroes for IT experts and geeks, managers and executives, HR and recruiting experts, financial types, working moms and insurance pros. Each order of action figures and dolls is designed from the ground up - just our clients’ brands, messaging, and audience. These branded toys are then gifted by our clients to their prospects, customers and employees – always with exciting results.

Custom action figures & custom dolls are always a hit - and they hit big. Here's why:

  • They’re instantly recognizable.
    Action figures and dolls remind people of themselves and people they know. When action figures take on human forms, people connect with them.
  • They’re heroic.
    Traditional action figures celebrate comic and movie heroes like “G.I. Joe”, “‘Wonder Woman” and “Superman”. Many of the figures we create to celebrate heroic workers, people and professionals.
  • They’re collectible.
    The toys we make are designed to be played with over and over, and displayed forever.
  • Action figure branding goes deep.
    Your marketing message and brand are embodied in every part of the finished product: the character, the toy’s name, bio, accessories, and packaging.
  • They’re provoking.
    The toys we create with our clients are engaging, unusual and provoking. They’re designed to stay in their recipients hands, on their desks and most importantly, in their minds.
  • They're retail quality.
    All of the action figures and custom dolls we create are retail quality, because we make toys for retail too.
The information in this article was current at 06 Dec 2011

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