Web Services » Website Maintenance
GTAWebmaster actively encourage its customers to keep their websites up-to-date on a regular basis. Old news is no news; the websites that we create are aimed at keeping your visitors constantly coming back for more. In order for you to keep your visitors coming back you need to keep up with maintaining your website, and offering things that will keep your visitors busy.
Some of our clients prefer that we handle the maintenance of their websites by supplying us with regular articles and news which we then integrate to their existing website. However, many of our customers opt to have an on-line website administration area to handle these updates themselves. We find that this type of approach increases the clients confidence in handling their website updates and as such the website quickly becomes a good source of information. Some of our clients elect to have a combination of these two types of approach with more advanced website updates being handled by ourselves. We are entirely flexible when it comes to website maintenance and will work with you to develop the right combination or service.
Other maintenance aspects to consider which again, we can either do on your behalf or guide and assist you with are:
- Build a strong network of incoming links. Incoming links are a very important object in the search engine game. If you don't constantly increase the number of links coming into your website you will start to loose your high ranks on search engines. Or you may not even be able to obtain high ranks if you are just starting out.
- When you start getting incoming links you should create some way to keep track of these websites. Check back on these links regularly to make sure they still have your link on their web page especially if your linking back to their website.
- Monitor your website statistics. This should be a thing you do on a weekly basis. The preparation of reports based on your statistics can tell you many important aspects relating to your website like, who's visiting your website, and where. When monitoring your statistics you want to see where your visitors are going the most. Likewise look at the search terms that have been used to find your website via a search engine. Try and use these statistics to your advantage.