Generation5 - Products and Solutions

By: Generation5  09-12-2011
Keywords: Market Research, brand management, Targeted marketing

Generation5’s customer predictions help you see where your customers are in the present day, when you want to market to them, not twelve to twenty four months ago. Using our proprietary prediction engine and consumer data from the census bureau and market research firms, we create customer predictions containing thousands of consumer behaviors for each household in North America. With this level of detail, not only can you see your customer more clearly but you can find them on the ground. And, most importantly, we provide you with reporting solutions that make it easy target your customers more precisely and make better brand strategy decisions.: Reach your best customers with Generation5's targeted marketing solutions. We provide you with specific and detailed predictions that help you create targeted campaigns with response rates of up to 34%.: See beyond past sales and market share. Use accurate predictions of purchase potential to find out where to invest – in which categories, with what customers, in what stores.: Understand demand from the customer-up, instead of the location-down. With a better understanding of demand, you can predict the market potential of different outlets 66% more accurately. Your marketing, branding and analytics challenges come in all shapes and sizes. Generation5 has a mix of products to fit your needs.: Understand your customers on an entirely new level. Get customized reports online, on your desktop, or using your favorite reporting tool – using the most detailed consumer intelligence in North America. See demographics, spending habits, media consumption, interest and hobbies – up to 10,000 attributes, broken down by ZIP+4 or Postal Code (4-40 households). Use our segmentation solutions to profile your best customers and find more customers just like them. The data is yours. Use it to plan effective targeted campaigns and support your key branding decisions.

    : Your needs may demand a fully customized solution. Our technology enables us to create custom consumer intelligence using your existing CRM or POS data and our proprietary prediction engine. This process enables you to understand market potential across the entire population. Use our syndicated segmentation solutions, or scheme to target different customers differently and gain competitive advantage that can lead directly into more effective targeted marketing, brand management and distribution decisions.

    If you are not sure which product or solution is the ideal one for you or if you have any questions at all, please contact Generation5 today at

Keywords: brand management, Consumer Behaviors, Market Research, Targeted marketing

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