Certified General Accountants of Ontario
CGA Ontario is the association that assigns and controls the certification standards of Certified General Accountants in Ontario. The organization was looking to increase the number of Business students pursuing a CGA designation in Ontario, as opposed to competing designations in and beyond accounting. DECODE provided qualitative and quantitative benchmarking of students perceptions of the designation, and provides annual tracking to measure impact of on-campus activities. As a result of insights gained from this work, CGA Ontario has seen improvement in the perceptions of the designation among Business students in Ontario.