Innovation – Decode - innovation

By: Decode  09-12-2011

Innovation – Decode

Certified General Accountants of Ontario

CGA Ontario is the association that assigns and controls the certification standards of Certified General Accountants in Ontario. The organization was looking to increase the number of Business students pursuing a CGA designation in Ontario, as opposed to competing designations in and beyond accounting. DECODE provided qualitative and quantitative benchmarking of students perceptions of the designation, and provides annual tracking to measure impact of on-campus activities. As a result of insights gained from this work, CGA Ontario has seen improvement in the perceptions of the designation among Business students in Ontario.


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Innovation – Decode

We collaboratively engage all relevant stakeholders within your organization, as well as some of the targeted potential online brand champions, in order to facilitate the development of a social media strategy that will help position your brand as a leader in the eyes of the most influential consumers of today and tomorrow.


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Insights – Decode

DECODE’s Decoding Digital Connections syndicated online study is a comprehensive and cost-effective exploration of how young people engage with one another and with brands through online and mobile channels, with a particular focus on social media.