Site Satisfaction Research for Publishers and Brands

By: Crowd Science  09-12-2011
Keywords: Response Rates, Market Researchers,

Without asking the right questions, at the right time – you could be missing out on a golden opportunity to make your site more satisfying and useful for your visitors.

Site Satisfaction feedback is used to help improve key elements of your site including:

  • Content
  • Navigation & Usability
  • Purchase Intent & Behavior
  • Loyalty & Engagement

Satisfied visitors are a great investment. They are more likely to return to your site and even recommend others to visit.  It’s not always obvious what makes your visitors happy, or what gets in their way – and sometimes it’s not what you would expect.

The best way to find out what your site visitors like and don’t like – and why – is to ask them! Online surveys are the best and most effective way to do that. But not all surveys are the same. Obnoxious survey invitations, unscientific survey gathering techniques, and poorly crafted questionnaires can create more unsatisfied customers and lead to bad intelligence. And online panels foster professional respondents which cloud the statistical validity of your results.

Site Satisfaction research from Crowd Science provides publishers with actionable information about their audiences that can help them clearly hear the voice of the customer including:

  • Overall Satisfaction - general performance and site health
  • Loyalty - likelihood to revisit or recommend
  • Usability – functionality, navigation, interface, site speed, etc. 
  • Content – quality and relevance

At the heart of all Crowd Science research is our innovative SmartSample technology, providing a rigorous, statistically valid online survey and sampling methodology not found in other industry solutions. Modeled after rate-controller systems, SmartSample dynamically adjusts daily recruitment based on variability in traffic flow, response rates, and sample requirements.

Once your research is complete, you will understand clearly where your site is performing/under-performing and which key improvements will have the most impact. Our team of seasoned online market researchers will work with you to craft the key measures for your site satisfaction study.

The final outcome: Key actionable measures you can use to make informed business decisions on your key performance indicators rather than rely on guesswork.

  • Full service research & program management
  • Rigorous satisfaction methodology
  • Flexible solutions with menu of research options to meet your needs
  • Measurement across single or numerous properties
  • Respondent-friendly survey invitation options increase response rates
  • Real-time, online reporting dashboard with filtering and cross-tab capabilities
  • Advanced statistical analysis to determine key drivers of satisfaction
  • Cost-effective research & actionable deliverables including comprehensive reports

Keywords: Market Researchers, Response Rates,

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