Demographic Data From Online Shoppers For E-Commerce Sites

By: Crowd Science  09-12-2011

Do the shoppers at your online light bulb store care about price, selection, or the latest incandescent? There is a good way to find out!

What if your shoppers virally market your online store for you? SHOP provides them with the ability to do just that!

SHOP is a new free marketing tool for ecommerce sites that allows you to:

  • Gather detailed demographic data about your visitors
  • Discover valuable statistics about online shopping habits of your targeted audience
  • Engage your visitors with a fun survey that asks them “What Type of Shopper Are you?”
  • Harness the power of these same shoppers by allowing them to share their results via Facebook and Twitter – Providing the opportunity to allow them to virally market your ecommerce site to their own networks!

Broad statistics about online shopping reveal general trends but are not always helpful in fine tuning marketing strategies. Ecommerce businesses are always on the lookout for new ways to reach their target audience and market their business. SHOP is a new free tool that provides two useful tools for E-tailers:

  1. Gain valuable psychographic and demographic data about your shoppers. View your real-time Crowd Science dashboard including demographics and shopping attitudes.
  2. Engage your shoppers in a unique way with SHOP. Your audience can interact with your brand and virally attract potential shoppers from their social networks – Exposing your ecommerce store to a new potential stream of customers.

For Shoppers:

Your shoppers are politely
invited to find out their
Shopper Personality

   The shoppers can then
share their "shopper type
with their friends on
Facebook or Twitter 
      The shopper's friends
are invited to take the fun
survey for themselves
and come back to your site

For Etailers:

Set-up & configure
your SHOP project.
It takes a few minutes
        Add the lightweight script
to your site's source code
and start SHOP.   
     See your insights
in real-time in your
online dashboard

Broad statistics about online shopping reveal general trends but are not always helpful in fine tuning marketing strategies. Ecommerce businesses are always on the lookout for new ways to reach their target audience and market their business. SHOP is a new free tool that provides two useful tools for E-tailers:

  1. Gain valuable psychographic and demographic data about your shoppers. View your real-time Crowd Science dashboard including demographics and shopping attitudes in additional to standard analytics such as referrer and time spent.
  2. Engage your shoppers in a unique way with SHOP. Your audience can interact with your brand and virally attract potential shoppers from their social networks – Exposing your ecommerce store to a new potential stream of customers.
  • Crowd Science tag must be installed on the site’s source code.


Contact Crowd Science

Email - none provided

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