Crowd Science - Audience Measurement Tools Giving In-Depth Insight

By: Crowd Science  09-12-2011
Keywords: Market Research, Response Rates

Most sites just scratch the surface when trying to understand their audiences. They spend a lot of time comparing their high level audience to other sites, but lack methods for understanding the varied audiences inside their own site sections or sub-sites.

If you dig deeper, you’ll find a whole new world of unique demographic and behavioral traits about your audience, providing new opportunities to grow, target and monetize your business. AUDIENCE by Crowd Science provides publishers with scientifically rigorous technology and best-in-class survey research that is used to improve:

  • Advertising Sales & Media Kits
  • Content Development
  • Market Research Projects
  • Ad Targeting & Segmentation 

AUDIENCE gives publishers accurate intelligence about their audience that can’t be uncovered using standard analytics, behavioral inferences, or low quality surveys.

Our innovative technology and real-time dashboard provides the deep demographic, firmographic and psychographic insights allowing you to uncover detailed characteristics of your audience like:

  • Interests
  • Preferences 
  • Lifestyles 
  • Attitudes
  • Opinions

AUDIENCE by Crowd Science puts you in control of gathering audience insights. Our seasoned online market research specialists have done the work of creating standardized questionnaires. Survey questionnaires are built dynamically and cover demographics, firmographics, and category-specific interests. 

Survey invitations are non-intrusive and branded, served via HTML overlay providing for research rigor and a positive respondent experience higher response rates and better accuracy. Both the invitation and survey are customizable to fit the look-and-feel of your site and reinforce your branding. Your data and insights are then automatically tabulated and accessed via an online dashboard in real time.

Keywords: Market Research, Response Rates

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