Crowd Science - Advertising Effectiveness Measurement Tools

By: Crowd Science  09-12-2011
Keywords: Advertising

Now, more than ever, advertisers have the imperative to demonstrate the effectiveness of their advertising campaigns.

Your display ad campaign effectiveness tools should inform you in an instant about performance and efficacy so that you can adjust and optimize in-campaign.

Crowd Science’s campaign effectiveness product provides the most accurate premium advertising solution in the industry, delivering real-time results that allow you to understand and report key brand campaign metrics:  

  • Brand Lift: favorability & usage
  • Awareness: aided & unaided recall
  • Intent: purchase intent

The result: highly accurate, in-campaign ad measurement that provides statistically sound differences between test and control groups.

To give you the functionality you need at the service level you require, CAMPAIGN by Crowd Science is available two ways: 

  • Recall - Self-service offering adds the test/control methodology and primary campaign metrics including unaided and aided brand recall, brand usage, loyalty measures, and custom questions.
  • Impact - Full-service offering (we do the work for you) includes everything in Touch and Recall and adds creative and message recall, brand and ad attribute testing, and more.

Keywords: Advertising

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