A great agency today can look at digital and brand planning and understand the importance of both. Having a greater understanding of your clients’ brand is pretty awesome. Knowing how to take that brand online is even better… especially if you can execute on that great digital idea you’ve is another. To many planners are great at idea, however, have no knowledge about what those ideas cost in resources (money, time, technology) to bring that idea to life.
The other side of the coin is the great digital agency who can’t bring your brand online because all they know are ideas. They can’t help you unify that idea across the Internet and make it sing. Instead of buying the either or situation. go to an agency that can bring you both.