Research & Insight | Creative Traction
Nielsen’s recent Social Media Report revealed the size of the audience and the degree of consumption across social networking platforms in the U.S., and now new research by NM Incite, a Nielsen/McKinsey Company, further explores the reasons U.S. social media users visit these sites.
It seems friends and family along with reviewing products are topping the charts. Since 68 percent of social media users go to sites to review and read product reviews before buying a product or services.
The consultancy surveyed 5,000 people in eight markets, and found Spanish internet users spent 375 minutes per day using a personal computer, ahead of South Korea’s 359 minutes and the 308 minutes logged by the US.
Germany and the UK each registered over 280 minutes here, sliding to 159 minutes in China, 136 minutes in Japan and just 64 minutes in India.