QR Express - Rapid Inexpensive QR Marketing Codes for Transactional Documents

By: Crawfordtech  09-12-2011
Keywords: Marketing

Watch this short video to find out what is a QR Code.

Watch this short  video to find out how QR Express works.

Smart Phones are Everywhere

The  proliferation of smart phones means that QR Codes are quickly becoming an efficient way for our clients to target their valuable customers. With CrawfordTech's QR Express, our clients are able to quickly present their customers with retention offers, promotional campaigns, product information as well as to execute vital service functions, all without them having to engage significant IT resources and disrupt existing production processes

QR Codes, (short for Quick Response) can store up to 4KB of data. When scanned with a smart phone, QR Codes direct consumers to specific web pages to present them with targeted offers for new products, services or information. Companies employing this technology can expect to enhance revenues, profitability and customer retention, and see a rapid ROI on both reactive and proactive marketing campaigns.

How are Organizations Using QR Codes?

Some one-to-one marketing examples for QR Codes include:

  • Promotional offers: with a QR code placed strategically on the customer statement, introduce new products and services, automatically enter customers in a contest or reach out directly to customers that may be reaching the end of their agreement and renew them.
  • Inquiry: provide a direct link to deliver account details and status via SMS to the customer's phone.
  • Validations: with a QR Code that contains a unique serial number, direct customers to a PURL (personalized URL) to verify items like coupons, certificates and tickets.

The Savvy Customer is the Best Customer

With smart phone users being tech savvy and comfortable with electronic media, market data have shown that when presented with pertinent, targeted offers, they show a high propensity to respond positively. Unlike direct mail or inserts, QR Code-based campaigns drive customers directly to customized web pages, enabling any level of one to one marketing through the bills, statements, and other transactional documents that organizations are already sending. By enabling the application of QR Codes without the need for a lengthy I.T. project, CrawfordTech clients are able to quickly and inexpensively deliver content that is highly personal, targeted, relevant and valuable to the specific customer.

QR Code is a registered trademark of Denso Wave Incorporated.

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Keywords: Marketing

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