By: Copernicus Consulting  09-12-2011

In our work with Ryerson University, we are uncovering some interesting findings about domestic mobile phone use. For example, mobile phones are affecting family management:
Smartphones bind families closer: some participants told us that their texting increased when they upgraded to a smartphone. A discrete text to one’s spouse is easily tolerated in the workplace, making [..]

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The journalist interviewed one young woman who complained about irregular sizing:“I can be anywhere from a 0 at Ann Taylor to a 6 at American Eagle,” she said. The bane of many women’s existence appeared in today’s New York Times: irregular clothing sizes. It obviously makes it difficult to shop.”The woman used a body scanner.


quantitative research

Roger Martin has a great post on Harvard Business Review that summarizes how ethnographic research differs from quantitative surveys.Martin writes:Qualitative, and especially observational or ethnographic, research enables us to delve much more deeply into the relationship between our firm and its product/service and the customer. Because we aren’t obsessed about adding all the responses together.


Design Research and Ethnography: Services

We have over 15 years’ experience using, observing, and analyzing social behaviour, with particular expertise in understanding how technology affects social interaction. Ethnographic field training, interviewing skills, observation skills, data analysis skills, creativity tools, and structured forms of brainstorming.



Roger gave a brief overview of his book and then engaged in a dialogue with the host, Michael Dila, and members of the audience.Roger explained that some organizations are better able to. Yesterday, I attended Roger Martin’s presentation of his new book, The Design of Business, hosted at the Ontario College of Art and Design.