Compass Data - Bring Your Data to Life
Identify 'at-risk' segments.
Analyze data to find any at-risk customer
segments, and quantify the financial damage caused
by retention issues. In this phase we can
guarantee that you will learn something new about
your customers and their relationship to your
Get the customer's perspective.
Gain valuable insights into customers' decision to
leave or discontinue purchasing. We seek out
the customers' own words to reduce reliance on
internal anecdotes and hypotheses.
Conduct interviews, surveys, or questionnaires of
Place a value on retention. We
design a simple model to show the cost of acquiring
versus maintaining customers in your business.
The cost of losing customers is often hidden - we
bring it to light so options to improve retention
can be prioritized.
Design actions to solve retention problems.
Actions to solve retention problems are usually
selected, designed, and implemented by our
customers. We assist however by validating the
selected course through customer feedback, and by
tracking results to plan.
We are always looking
for the best technologies or methods to identify
retention issues and receive feedback from customers.
Data analysis - data mining,
statistical analysis, financial analysis,
segmentation. We bring together all kinds of
data so that it tells us a story.
Customer interviews - whether phone
based, in-person, or via web based survey, we pick
up the subtle clues into how your customers 'vote
with their feet'.
Market Analysis - reviewing your
competitor's offerings to understand the available
options your customers act on.
Some specific technologies we are using currently include:
Business Intelligence (BI) Systems
SQL Server: Integration
Services (ETL) , Analysis Services (OLAP) , Data
Microsoft Access: user interfaces, Visual
OLAP User Software: Proclarity, Crystal Analysis,
Statistical analysis, data mining
SPSS: Decision Trees & base components