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Social Media Strategy
CMO Solution Social Media programs provides companies the strategy, policy, enablement and measurement model to effectively apply social media vehicles to customer acquisition, retention, expansion and advocacy. The best practice approach to building a social media program is to develop an integrated communication, collaboration and content framework that produces consistent and productive dialogue with customers. Fundamental to social media strategy is the CMO Integrated Social Marketing™ program to develop a cross functional plan based on precision customer profiles, personalized content, strategic media routes and well defined relationship goals to ensure a company wide strategy that is targeted, controlled and measurable.