Perhaps Google Analytics isn't always the best fit web analytics tool for all organizations. Privacy policies may preclude the use of a hosted web analytics solution like Google Analytics (make sure you read and agree to
before you start).
However, it continues to be the most popular web analytics tool used by clients in our
to measure and optimize their websites.
If you're not looking at your data, it's a great tool to start with. Depending on your business model, it may be the perfect fit for you.
And if it's not a fit, using Google Analytics for a short time will help you build a better business case for a different web analytics product.
Prior to implementing Google Analytics, many of our clients were using log file reporting tools that provided lots of huge numbers (in the form of "hits") but didn't provide any meaningful insight. These large "hits" also included non-human search engine crawler and other robot traffic.
Implementing Google Analytics has been an eye-opener for many. What are people doing on their website? What aren't they doing?
What's the most common finding when Google Analytics is installed?
Most of the people who come to the website are those who already know about the company. So if the site's purpose was to attract new customers, it's failing miserably.